Should you wait for October Prime Day?
We tracked this catalog through the last two Prime events — July’s Prime Day and last October’s Big Deal Days. Below is what each machine and grinder actually did, measured against its own typical price in the month before the event. Not folklore, not “up to 40% off” banners — recorded prices.
The honest headline
Of 132 tracked machines, grinders, and brewers with Prime-event history, 58 dropped 5% or more during at least one of the last two events — and 74 basically didn’t move. Prime Day is real for some espresso gear and theater for the rest, which is why a per-product answer beats a blanket “wait for it.”
The biggest real Prime droppers we recorded
Drop = the event-week low vs the product’s average price in the month before the event. “—” means no meaningful drop or no history for that window (products we started tracking later lack the October 2025 data).
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So — wait or buy?
The per-product answer is on every product page: our buy-or-wait verdict already weighs how often each item discounts. The pattern from the data: gear that discounts at Prime discounts between Primes too — a “wait” verdict today usually means a drop is coming with or without the event. Gear that never discounts (looking at the prosumer Italian machines) will not start in October. Check your exact machine: browse the catalog or price a whole setup at once.